Parle g biscuit model11/25/2023 ![]() So, Parle-G continues to hold its own in the biscuit market dominated by Britannia and the higher-end biscuits offered by ITC Ltd’s Sunfeast and Australian premium entrant Unibic. Parle-G with chai, or with milk for kids, or with a coffee," he said, comparing its salience in an Indian home to that of atta, dal and other staples. For them, it’s more like a staple, because of the way it is consumed. “Parle-G for us is not a biscuit, and not just for us but for our consumers. “The way we look at Parle-G today is very different," Shah said. In the decades since Parle-G’s launch in 1939, Parle Products has kept the brand’s prices at the entry level, introduced only one premium variation, and even kept the vintage Parle girl affixed on packets. The Economic Times.The secret to Parle G’s success? Sticking to its position as a glucose biscuit meant for the masses.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |